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Optimising WordPress is a known and solved problem. I don't mean to undermine your comment but it is trivial for a web infrastructure ops guy to deliver on. There is a lot of fud out there on the topic so it's easy not to see the diamonds in the rough.

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That's not the point. The point is it's not built it, because the architecture decisions were unsound.

Now, don't get me wrong, I use and like Wordpress. There is not more versatile yet approachable blog/CMS/whatever out there, the ecosystem is huge and it's my go to tool when I want a quick and dirty solution.

But it doesn't change the fact it has been badly designed from the start.

Popularity in software doesn't reward good design. It rewards solving problems.

Totally. Made some good money, doing this for small to medium businesses. Easy work, and lots of quick wins.

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