This is the guy that thought you could do Shor's algorithm by emulating a quantum computer and having it be faster than a classical solution.
I don't know much about the details of this particular attempt , but the strategy is not ridiculous on its face. Very implausible, yes, but it contradicts no theorem nor any established law of physics. Mostly, it's implausible because many people have tried very hard to find efficient classical simulations of quantum computers and all have failed.