The whole social dynamic here is IMO pretty confusing. Google is kind of an ass to the content creators but they don’t leave. Everyone says it’s about discoverability but video podcasts are discoverable, nicer to creators and literally push your content to your subscribers devices. Not to mention most devices ship with a video podcast app as part of the OS now.
I think it’s more of a sort of digital Stockholm syndrome, kind of like how MacOS users enjoy working around defects youtubers enjoy dodging censorship.
There is also the problem of any YT competitor needing an extreme amount of money to invest without any promise of return for a long while. Google has invested 20+ years into digital advertising, so unless they use Google ads themselves they end up needing to roll their own ad platform. PR, managing the content creators put on your platform, etc. are also huge mountains to climb, which is why YT continues to struggle to "appease their creators".
> I think it’s more of a sort of digital Stockholm syndrome, kind of like how MacOS users enjoy working around defects youtubers enjoy dodging censorship.
I think it's more that the issues here are blown ridiculously out of proportion and show an obnoxious level of entitlement to advertiser dollars. Calling it censorship is a good example. Everything beyond the basic ability to upload videos and share links (getting recommended, getting advertiser money, etc.) is something that prior to youtube would require serious negotiation with publishers and lawyers. Small time creators never even had a seat at that table.
The reason creators don't leave is because it's beggars trying to choose and that doesn't work.
No they're not. Does the average person know what you're even talking about here? Because I don't know and a service that's unknown is not discoverable.
I'm on the consumer end of this. Basically every Youtube channel I'm subscribed to is effectively a video podcast, with new "episodes" every so often, from a few times a week to once a month.
I would love not to have to look to Youtube to find new feeds to subscribe to (in some cases literally subscribe, Youtube has RSS!). However, I don't have the slightest idea where I would begin looking for video podcasts. Maybe an RSS aggregator? But not everyone uses RSS... Any suggestions?