Isn't it? Atleast thinking of it from the perspective of someone who spends a large part of their day "working" in jobs that might not be something they really like to do.
As a society, I think people are already conditioned to help out their "family" by their labors, but the education I was talking about should be geared towards thinking of every one has part of an extended "family" where some parts of the family need to be subsidized and that it is natural to do so :-).