I have to agree. They could have tried to distinguish themselves with a name resembling something novel, yet they decided to go with one that sounds like a copy-cat version of company already in the industry. Why not something like XCHIP, POWER2 or whatever. I hope the lack of imagination does not extend on their chip design.
Also it name sounds both like Nivea (skin care) and Nuva (birth control)
It also sounds like Lenovo (computer company), Denuvo (DRM system), and Pepsi (beverage)
yeah, what the fuck. Maybe they are counting on the inevitable lawsuit to raise their profile before changing their name or something?