Sadly, startups innovations did not find (or even tried) a way to save animals and wild life. If Disney would contribute 1% of all income they got from animals based movies? If Docker would contribute 1% to save whales?
Maybe Docker the technology, but Docker the company is on the endangered list itself
It requires a mixture of educating local people about sustainable land use, better environmental monitoring (this is what I do), changing consumer habits so we don't need to deforest to satisfy our food needs, and so on.
There is a lot of money already involved and there are lots of startups doing good work on sustainability which indirectly is beneficial. For example lab grown meat might reduce pressure on livestock farming.
it's perhaps a reflection of our priorities as a society...
Edit: slash es.