Is Elon Musk Prepping for State Failure?

Regardless of whether he actually is prepping for disasters, he is definitely exploiting the fear of systemic collapse in the marketing of some of his endeavors, from the design of the new truck/atv, to powerwalls, to space colonies.

The current marketing angle is an interesting mix of utopian (renewable energy, EVs), and dystopian (Mars colonies and cyber trucks). And this itself a pivot from Teslas original marketing angle, which was eco luxury and performance.

He is to the eco-prepper crowd what Levi was to the gold miners of the California gold rush - ready to sell supplies to people who will probably not experience the success they expect.

In a real systemic collapse, your Tesla gear is going to be just as useless as the rest of our machines. You'll survive - or not - based on the collective goodwill and decency of yourself and people around you, not some gadgets. In a period of state failure, your immediate community's social fabric, to the extent it exists, will effectively be your state.

But hey, if the marketing pushes other car and energy companies, and all of us, toward lower carbon future, then I say let people indulge their eschatological fantasies.

The bullet proof thing is just a gimmick to give you a retort when a retard questions your manhood for driving an eco friendly car.