I'm thirty eight years old. I've been using standard units my entire life. They just make sense. Eight cups? Oh that's half a gallon, or two quarts. Eight ounces of melted butter? Oh that's one cup. Probably two sticks unless it's that bullshit imported European butter, ugh. My indoctrinated brain can't imagine it any other way. "You want me to add
what grams..
what? Who measures sugar by weight?!"
French numbers are the same way. If the only system you've ever used is a shitty system, the shitty system is the only logical way of doing things. Human brains are smart, but also dumb. That's actually the point of this article.
I am slowly training myself to intuit SI units, especially at work. It's better, and I know that, but it's fucking hard. I'm pretty sure I'll never be able to be able to replace it for cooking. It's just too deep. Probably the same as a Frenchman who learned to count in French. Learning to cook with standard units was coincident with learning to speak. You simply can't renovate those memories.
They're still bad systems though.