You better believe I’m not coming back.
We had a separate SMS app, Google Talk, the Hangouts app, Hangouts integration with SMS, the new Messages app pushing you to de-integrate from Hangouts, and whatever the hell is happening now with Allo and Duo, Allo dying, Hangouts moving to business use only, or to become a Teams competitor, or is that even happening? They successfully scared everyone away from Hangouts chat, whatever is actually happening to it, but all this time, the "chat" area of Gmail still presents what I assume is Hangouts? But I guess that's about to change also...
Now Messages itself is slowly pivoting to "chat" with the RCS rollout and I really can't understand how this could have possibly come to be like this. The branding nonsense of introducing all-new, quite similar features for consumers and pivoting the existing brands everybody already knew to business must have been based on some analytics about Hangouts video chats being a Skype competitor for remote meetings, I guess, but it's still just baffling to think about. And I haven't even mentioned Voice's overlap in several of these areas.
Putting aside the obvious confusion it creates, how can it be efficient to operate so many overlapping services that do such similar things?
Each of those previous projects shipped and did something useful for the public and helped Google in some way, like providing technical research or laying down infrastructure later used by other projects that still exist. At the very least something got killed because the team was needed on a high priority project, where they made a big difference.
Any Xooglers care to comment? I am not asking for actual numbers, but just ballpark numbers / estimates.
If it turns out Google experiments in the open while others experiment internally and kill products too early, may be this isn't so bad after all. Society got to see what worked and what didn't.
For example, I miss Google Latitude but location sharing is a feature of Google Maps now. I never used Inbox but I assume some of the new Gmail features are from what they learned there.
There seems to be a general problem supporting employee-led innovation at scale, when the bean-counters start to control the product pipeline (and rarely look beyond the next quarter).
This is of course aside from all the other problems they have with a company culture rewarding ideas but not rewarding growing a product, and so forth.