> in that market how important are the extra cargo pounds or trailer capacity?

Not really important. What's important is that it _look_ like it can haul stuff. Like most Ford F-1-2-whatevers, Rams and other pickups, most of the time they're empty and car-wash clean.

I actually like the looks of the Tesla pickup. It's about time they went more avant-garde with their designs. This is supposed to be the future, dammit, Mr Musk's other company makes spaceships. Why NOT futuristic cars instead of Lexus look-alikes?