I have sometimes had amazing smiles and laughter reading amazon reviews. It tends to remind me that people are pretty diverse in their lifestyles and opinions. When sizing up a product, that gives nothing at all of value: this guy hates it, but seems slightly crazy; this other one loves it but what do they know? So I just have a good laugh at how different these people are from each other, and likely from me, and make gut decisions based on pretty much nothing anyway.