The design looks like a prepper's wet dream. But the pricing is incredible. Like $3k more than the Model Y's base model. And half as much as Rivian's base model, with the top end model costing the same as Rivian' base. Cybertruck wins in every spot but design against the Rivian, IMO. Frankly, some people I know that buy trucks would buy the Cybertruck because it looks badass (to some), like a stealth fighter.
I kept waiting for the sledgehammer guy to hit it and the walls to fall off, with a real truck inside.