It's better than PDF. Text in PDF is not reflowable. This demo is by virtue of being HTML under the hood. Looks good even after resizing the browser.
I wish PDFs had a reflowable mode. What would it take to add such a mode to the PDF spec without breaking backward compatibility?
PDF's fixed layout is a real problem when we try to convert PDF books containing math to EPUB or MOBI with Calibre. It really messes up the beautifully typeset math in the PDF during the conversion. What's a good solution for this?