It honestly seems like a Brooklynite's take on urban woes, without understanding that brunch isn't nearly as big a deal in the Bay Area as it is there.
Name the last time you went to brunch. Now name the last time you were so upset at a brunch line that it inspired you to bitch about it online, let alone make it a part of your job-sites pitch...
By 1pm there was a wait, but for the first three hours that spot is open, no big deal at all.