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I entered my email address and got this:

> Invite at least 3 friends using the link below. The more friends you invite, the sooner you’ll be able to use LaunchRock!

This reminds me of facebook apps that require you to invite your friends in order to get the full functionality. I'm not a big fan of this practice.

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The point is to provide this functionality for other sites. We're using ourself to launch ourself. Once we're out of beta, you won't need to do the referrals. We think it's a good way to create hype about your new startup.

A bit too MLM for my tastes.

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