> I think you're actually missing his point
You are probably right.
I don't have a good argument for getting your good idea recognized by others, if you are not an assertive type, other than learning to fight harder for it be heard, or finding someone to fight hard for you.
There may not be a correlation between good ideas and assertive personalities, but if you aren't at least somewhat assertive, I just won't hear your idea.
It's like playing a song in your basement and wondering why no one is praising your musical talent. Get yourself out in the real world and play in front of people, loudly enough for them to hear you!