Social media wouldn't be what it is if it wasn't for the meme culture. Just think about it. How many companies exist because of these memes that we share. Reddit, Imgur, Giphy, Gfycat, 9Gag, Kapwing, the hundreds of thousands of meme accounts on Instagram... All these companies and organized entities exist because of memes. That is so surreal.
What was the creative outlet of regular people before the meme culture? It feels so massive and unhinged that it almost makes me think that we didn't have anything equivalent before.