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Ultimately it matters a lot less what developers prefer, it matters where the audience is. Right now Epic is handling that by simply giving developers a guaranteed amount of money so they don't have to worry about actually selling any copies. That strategy will probably not hold out for very long though.

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> it matters where the audience is.

I don't think that strictly applies here; the stores don't play a predominant role in marketing the games (at least for popular titles), so they don't have exclusivity over an audience.

I think the relevant question is the extent customers decide not to purchase a game because it's exclusive to an alternative store.

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