I'd point to that right alongside the recent obsession with bacon as a subtle anti-Jewish anti-Muslim sentiment. Certainly plenty of folks do just like the taste of the stuff, but I think often those folks are along for the ride on the coattails of a dog-whistle.
If you're someone whose faith commands that you not go near swine of any sort, a catalog with several pages of bacon-themed products might start to feel like it was written with someone else in mind...