Beyond Amazon: How to Make Recommendations Smarter
fastcompany.com
fastcompany.com
I may be thick, but I'm not sure how much value there's going to be if researchers can't get access to the data. Anonymized data would still be more useful than a black box. I can think of some general things that can be tested, but it still seems like this will be an uphill battle for people wanting to use it.
But... I'm not a maths/algorithm guy, so perhaps this will still be useful to people.
Besides Amazon, Google has taught us that more data is better and sometimes less complex algorithms that scale but give you only a marginal hit on accuracy are preferred; ie, cost functions matter, and that's something you don't get practice with in the academic world.
When you think about data sets to boost performance, think outside the directly dependent ones. There is so much data out there now and it's not being used. This I think will change soon.
Either way, these experiments are very difficult to control because you can't fully validate models by predicting sales a posteriori with holdouts once you have the data as you don't know if some algorithm might influence certain sales not reflected in such real-life data. You could try a/b testing, but I'm not sure the Amazons are willing to run someone's models very readily. Either way, this is a good thing.