How To – Literally – Sound More Confident and Persuasive

> “Sometimes we think crafting the perfect email will be the best way to persuade people,” he said. “But what we find in our work is the voice can be quite impactful.”

Conversely, I think this is a large part of why I agonise over emails, and generally prefer to just go and talk to people. When I talk to someone, my attention is on their reactions, and I choose how to say things in response to that. In writing, I'm speculating about how every word will be perceived, spending effort imagining fictional readers.