> I want one casing rule for one target, and a different one for another

Hmm, this is interesting, and something I hadn't thought of before. I'd probably try to solve it with a combination of the newtype pattern (create wrapper types for `MyThing`, like `MyThingJson` and `MyThingToml`) and the Serde flatten attribute. Then you could, for example, add `#[serde(rename_all = "lowercase")]` to the `MyThingJson` struct and `#[serde(rename_all = "snake_case")]` to the `MyThingToml` struct.

I haven't tested this though, so I'm not sure if the `rename_all` would flow through the flatten attribute as expected. Worst case you could duplicate the struct (or more likely, find or build a macro to do it for you) rather than use the newtype/flatten technique.