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Comment by nickpeterson | Hacker News Reader

I'm torn. On one hand, I'd love reasonable competition to Tesla in this space, but I guess I assumed it would be at a much better price.

The other thing is, I don't think the average Ford buyer will purchase this. Simply put, if you're interested in an electric SUV, and have 45-60k you can part with, you'll buy the Tesla Y or maybe the Audi. Who wants to drop 60k on a crossover Ford SUV?

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Explorer buyers put up the kind of money easily. Look at their higher trim level prices.

The reason they went with the Mustang brand here is to "macho" up the vehicle. Which most Ford buyers wouldn't otherwise touch.

Electric Crossover = hippie weak bullshit.

Electric Mustang Mach = Manly strong fast.

You think I'm joking.

The Explorer is quite a bit larger and seats 7 passengers.

This is like the size of an Escape, maybe the Edge.

Kinda agree on your other points though even if I don’t love the Mustang branding.

Do people really pay that much for explorers? I kind of always assumed that was the sticker and a mixture of incentives and family discounts factored heavily. It's kind of like when people buy a Dodge or Chrysler, I just assume they get some sort of crazy deal because otherwise what's the point?

Have you ever heard of the Dodge Hellcats? They have a following and old muscle car fans would be swayed by a Mustang badge. They make a $100k Grand Cherokee Trackhawk that’s double the price of my Trailhawk.

German cars are nice but there’s no way I’m paying that much for parts and labor on top of the sticker. Not to mention they are making them much harder to work on. Remove the intake manifold to change the plugs or coil, why?

Leaving it at "Explorer buyers" understates it. It's almost impossible to buy an Expedition, which sells well, under $50,000. F-series trucks are the most widely owned vehicles by millionaires and cost in the range of a well-optioned Tesla.

F-series trucks are also the best selling vehicle in America.

You're forgetting the $7,500 Fed credit and state credits which is $2,500 in CA I last checked.

That's a total of $10,000 difference, for similar specs if the pricing is same, as Tesla has almost run out of tax credits.

> The other thing is, I don't think the average Ford buyer will purchase this. Simply put, if you're interested in an electric SUV, and have 45-60k you can part with, you'll buy the Tesla Y or maybe the Audi. Who wants to drop 60k on a crossover Ford SUV?

I welcome any and all competitors. If its a good electric car, then I'm happy for it. If its bad, then at least it will issue downward price pressure on the other auto-makers.

> I guess I assumed it would be at a much better price.

It's about the same price as the Model Y is expected to be. In the US the Mach-E will also have the advantage of the $7,500 federal tax credit which the Model Y will not have.

Has the pricing for the model Y been announced yet? Are they the same size?

I'm not sure, but I've read in the past that Tesla expects the Y to be more expensive than the 3 and less than the X, so the range would have to overlap a bit.

Here's a specs and price comparison between the Mach-E and Model Y:

https://insideevs.com/reviews/382537/tesla-model-y-versus-fo...

Yes you can spec out and pre order one today: https://www.tesla.com/modely/design#battery

Base price before incentives is $48,000

Maybe they're looking to change the the definition of "the average Ford buyer"? This looks like a well designed car, certainly worthy of consideration vs the Tesla Y.

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