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Is your question asking about how to understand who's visiting your site and what their motivations are without engaging in creepy, dragnet-style tracking?

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We want to know which campaigns (and thus landing pages) are converting well, and which are not. So that we can invest in user acquisition in an effective manner.

Apart from that, not much else. We do not have an advertising model so we don't need intimate details of our users and visitors.

You don't need to collect everything; can just use unique landing pages, log a hit, and for signup include a specific campaign key (like "hn-spam-upvoted-190530") in the <form> and you more or less get a funnel without massive dragnets.

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