In my case, I went to a world class eye institute that is part of OHSU. I am lucky in that we have a pretty serious research hospital here in Portland, so I didn't have to travel.
I don't know how you find the best in your area, but I was mostly referring to the strip mall lasik centers. If you aren't familiar with these, they are a budget lasik provider that has past generation equipment, run by technicians instead of eye doctors. They run ads on billboards, and in the local coupon books that are delivered to your house....These are the places that I think are mostly being referred to by the article.