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> What else do you need for a 'social network?'

Mass adoption. The user base is the valuable aspect, everything else can be easily recreated.

Besides the advantage of an already established network - what are facebooks other advantages?

I suppose money is the biggest. are there others?

Sophisticated technology. I don't really use or like FB, but from what I have seen: stable and fast DB, intuitive, clean UI, lots of features. No hazzle to join.

But biggest is network effect.

>Besides the advantage of an already established network - what are facebooks other advantages?

Other than that Mrs. Lincoln, how was the play?

You get adoption by datamining and autoenrollment so that when people do finally sign in/up.. they already have a network.

Not creepy at all..?

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