Since part of the registration fees go directly to the government, registering a .ly domain is about the shortest route you can take to get funds into the hands of terrorists planning attacks on western countries without being subjected to a criminal investigation in the US.
It is fun to play pretend on the internet that your actions have no impact on the real world, but you should take a few minutes to reflect on what your business is supporting.
If it was such a wide spread problem, an issue to fight for, the US government disallow any payments to Libya from US banks.
The .ly domains are attractive, especially considering so many great names under that TLD are still available. However, I'm personally a little wary (whether there is just cause to be or not) and I would be wary x10 for anything commercial/financial.
True, that is what is holding us back. We're exploring some .coms
If a USP to compete with the likes does not come to mind, then find a niche business activity that makes payments. Then design it around their and their customers requirements, I have a similar project on the drawing board.