The Art Of Driving Your Competition Crazy

We're doing it by offering an Open Source version of our product that is more powerful than our proprietary competitors products (and our commercial version goes several steps farther and is priced competitively). I don't know just how crazy it is driving them, yet, but I do know that we're on the radar for the two major competitors (because I've heard from them via email). Must be at least a little bit worrisome.

I think our next couple of product announcements over the next month or two will also do some damage...we'll be leaping past the competition in dramatic ways, and more importantly, we'll be letting their biggest customers know about it (because we've built up a nice contact list of their biggest customers over the past few years of their customers using our Open Source and earlier products). But, of course, being in the position to do that has taken a very long time...quietly gathering data, writing software, making people like us enough to talk about us, etc.

I don't know any "instant" recipes for this...but I love hearing stories in this vein.