You want to test functionalities: setup end-to-end tests. It will be hard, it will take time and it often is a solo endeavor for the first months. But when tested functionalities stop breaking for no reasons even when you refactor a lot of code, when "the project for which a dev put tests" starts being "the project we are confident to push to prod without breaking things" you should get some traction.
And once you think all your functionalities are tested you can measure code coverage: what is not covered should be dead code you can remove.