I have been following this company for like 10 years now, if not more. 1Password is anything but a typical software company. When they were small, I forget the year, they emailed us (each) six licenses of 1Password as a thanksgiving gift. A small gesture, but clearly the courage to leave that much money on the table for a small startup is laudable. On the other hand, each of my friends who got it "free" wouldn't have considered any password manager (free or not). They had the uphill task of creating the market. I am sure all the recent password leaks helps a bit.
They sponsored Gophercon in 2018(?). I didn't even know they use Go.
Good luck to them and hopefully they will keep us from password disasters of the future. Now, if only I could convince everyone to use a password manager...