I think you need to do a lot of lists. I'm serious. There are a LOT of tiny startups out there and you can hit upon 10 at once this way, while also building good content.

I'm going to be self-serving here, but it makes it easier to articulate my idea and point. I have a small, "lifestyle startup"/hobby -- a daily email newsletter where I share awesome/true facts like how Abraham Lincoln created the Secret Service the day he was fatally shot. (Really -- http://dlewis.net/nik is the subscribe URL, the archives are linked thereto, and it's in the archives.) There are a LOT of small, wannabe thrillist/daily candy email newsletters out there. Featuring one is stupid, but writing about this emerging/cottage industry is interesting.

Basically: "Ten Interesting Email Newsletters" is a great post, potentially, as is "Ten Ways To Manage Your Business Connections" (hashable? cloudcontacts? cardmunch?), as is "Ten Sports Startups" and ... well, you get the idea.