Sydney couple launch 'Google for fashion' startup - theurge.com

@bgdkbtv - After spending 5 years in the industry, watching how people shop, Google does not solve the painpoint when you are trying to really hunt down a specific item or style of clothing.

This becomes clear when you look at some of the ways shoppers go about finding the items they are looking for. A great example is the FindFashion or the FemaleFashionAdvice Reddits:

They have over 1m users who are actively looking, discussing or trying to hunt down a piece of clothing.

Google images is currently the next best thing, but this contains a whole load of junk too.

What we are doing at https://theurge.com is curating, on a very broad scale, the best brands and stores from around.

Disclaimer: I am the founder and therefore, might be biased :)