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People probably also had an easier time spelling 'Dropbox', than they did remembering 'Syncplicity'.

'Dropbox' is one of the best product names I've ever heard. Someone mentioned it to me once and I instantly knew exactly what it must be, and remembered it forever.

Rapidshare was pretty good too (as a name, the service sucks) and it surprises me that they never managed to expand in to dropbox's territory.

And with public shared folders dropbox is definitely expanding in to theirs.

There is a lot of money in what RapidShare do.

I was working for a company in the same field which was doing maybe a tenth of the traffic RapidShare and we got a cash offer well into eight figures. This was a company with four employees and zero funding.

And for us on the bleeding edge, spelling 'getdropbox'

Nowadays, users are using Google instead of typing URLs. Even if they know they URL.

Indeed. My work's web server logs show that the number one referrer is a Google search for the full URL of the site.

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