1. The decision to base on Chromium is a bigger negative for me than any feature. We're all going to regret contributing to the One True Engine someday and it's going to be so painful to fix.
2. BAT is a pure money play. There's no inherent utility outside buying and spending. And Ethereum is nothing if not the biggest utility crypto out there. This is always one of those things in the Ethereum ecosystem where I point out that you didn't have to make yet another ERC-20 if your only play is money.
It's too late now, of course. But man, it would have been terrific to recommend a browser that blocked ads out of the box and wasn't part of the engine hegemony.