Fuck ads. Fuck tracking. Fuck making me part of your 'audience'. There has to be a better way. I'm going with blocking until there is a better answer. Brave may be a step in the right direction but its not the solution.
In the early 2000s ads were simple images that loaded just as fast as everything else, and I didn't mind them much, even the cheesy animated ones. It's the delivery, not the content, that I abhor.
Because ads are basically useless? I can remember MAYBE a handful of times in my entire life where an "ad" has actually prompted me to look into/buy something.