I believe this is the best combination of cheap/powerful for early-stage startups. My very non-technical cofounder is able to use metabase's simple GUI interface to create graphs/insights (even joining and aggregating across tables!), and for anything complex I can step in a give a helper SQL query. We have around 10M records we aggregate around for daily insights.
Metabase can also be run as a pseudo-desktop/web application to save additional cash (we don't do this though).