Are telecom companies not realizing how much they are hurting themselves with this in the long term? People will stop using phone numbers altogether. Using the phone has become such a pain, at least in the US, that whenever I can, I used different ways of communicating. WhatsApp, iMesage, Skype, etc. The incessant robocalls have definitely motivated me to move away from traditional phone calls faster than I would otherwise.
Lastly, maybe this is what these companies want, i.e., that I just use their data plan, but then that makes me way less likely to stay loyal.