Comment by dperfect | Hacker News Reader

Comment by dperfect | Hacker News Reader

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> I use my IG for promoting my music and need to know how well each post is doing ... There’s literally no point for me otherwise.

(assuming your comment wasn't sarcastic - maybe it was?)

I've never understood this. Shouldn't the metric for how well a promotional post performs be... actual sales (or at the very least, traffic to whatever you're promoting)?

Granted, likes might be a useful proxy metric for (roughly) gauging interest in something, but are you really making important business decisions based on a post's likes? What are you comparing those numbers to, and how do you know what they mean in terms of real business impact? How do you know people are responding to the product, and not just the model (or "influencer") you happened to use in your promotional image?

Some people just make music to share it and don’t care about sales, you are aware of this? ;)

>> are you really making important business decisions based on a post's likes?

Yes and no, and only no because once again I don’t care about ‘selling’ my music. There’s no ‘business decisions.’

For God’s sake, my mixtape is FOSS on GitHub...like, the original project files. That’s how little I care about sales.

It’s very very easy to see what kinds of styles of music and singles people prefer over others, or what advertising techniques lead to more listens by analyzing who likes them. It’s super logical.

Fair enough, and what you do sounds cool. What I'm saying isn't really directed at you specifically, but rather to the people I see/hear every day making the same claims in a business context. A lot of vanity metrics without a lot of connection to the bottom line.

> It's very very easy to see what kinds of styles of music and singles people prefer over others, or what advertising techniques lead to more listens by analyzing who likes them. It’s super logical.

Sounds as though you're competing with an AI to make music for Instagrammers.

Which, now that I think about it, would make a cool short story.

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