UX Poll - Users Want Speed over Social Features
uxmovement.com
uxmovement.com
First, 148 responses is largely inadequate, especially considering the sheer number of possible choices. 148/10 = 14.8 votes, on average, per choice. Hardly accurate enough to make a reasonable judgement.
Second, the responses are unquestionably biased. To my knowledge, the poll was hosted only on UX Movement. More likely than not, respondents were voting based upon what they believe to be "best practices," as opposed to true desires: "I recently revamped a website to include fewer screens, and people seemed to like it."
So, let me clarify. These results aren't actionable unless you're building for UX enthusiasts, which, given the pie chart displayed, UX Movement is not.
I hate to break it to the people that wrote this, but just because social media is useful to consumers doesn't mean it's useful for businesses.
The emphasis should be on "Business users want their UIs to be easier to navigate and more responsive? How can we make that happen?" Instead, it seems to be "Business users want their UIs to be easier to navigate and more responsive but don't want social features? They're just behind the times. They want social features. They just don't know it." This is a classic case of putting the horse before the cart.
The best product is one that assists you in completing a certain task painlessly and quickly. Socializing is a time waster.
On top of that, if you're going to socialize, which product will you do it on? (insert product name here) or Facebook?