(background: control systems)
Support you’re are looking at sales patterns over a long period of time, which has certain patterns. FFTs are unlikely to tell you much that is useful or predict much whereas time series methods can reveal patterns where the t is the independent variable.
FWIIW I've used it all the time, along with wavelets, cepstrums, lifters and Hilbert transforms. For timeseries with nonlinearities and lots of data points, it's the way to go. 9/10 times I'd rather hire a EE with signal processing background than a statistician or data scientist for time series work.
Edit: literally saw this happen two weeks ago by a PhD in electrical engineering.
Start plotting before firing up the GPUs, then compare to standard OLS - like in this article!
Suggested reading if you don't know OLS: ML from scratch.
All I can think of is identification of frequency modes.