Legal buffer: I will not say what the content was. It may have all been non-copyrighted cat videos ;)
The service was available cross region. Stored videos in multiple resolutions for streamability in low-bandwidth situations. No DRM bs. It cost me under $400/month to run the whole service, and I could access it from any device, anywhere I had internet.
I gave access to a few friends and family and they all chipped in to help cover expenses (it was never profitable). I ran it for a few months before I started to lose interest in maintaining it - it was mostly just a proof-of-concept, and fell back to Netflix/HBO/other subs for convenience.
I applaud Netflix, HBO, etc for offering competitive solutions to monopolistic cable companies and other restrictive media outlets, but this will always remain a problem.
Once you create a piece of art and put it out for the world to see, you cannot control how/when/where it will be shown. Stop trying... Just make it more convenient for people to pay to view it.
Going after people for low-level copyright violation, like sharing a password, is childish.