Can someone share their experience with scaling pg's NOTIFY and LISTEN?

The use case I have in mind has a lot of logically separate queues. Is it better for each queue to have its own channel (so subscribers can listen to only the queue they need) or have all queues notify a global channel (and have subscribers filter for messages relevant to them). I am mainly confused about whether I need a dedicated db connection per LISTEN query and also how many channels is too much.