"Data practitioners", "data practice", "data management" just seems like weird rebranding of stuff that businesses have been doing since the 1960s. Partly what the article seems to be relating regarding SQL.
What is "data science" besides computing, data storage of some sort, and analyzing the data? Because it's "BIG" now? Because now we "extract knowledge and insights" from data, since apparently giant databases were amassed for no reason in the past? Because now we "combine multidisciplinary fields like statistics", since apparently nobody had thought to run statistics on their data before? Because "AI"?