> But taking more aggressive measures poses risks. The people using services for free — especially younger consumers — may never agree to sign up for a subscription, no matter how many hassles they endure. That means companies would mostly just be alienating paying customers, who could get frustrated and stop using an app or cancel their service. In other words, there’s plenty of downside and possibly little upside.
They should offer a lowball “add a user” price because Johnny Millenial might get his parents to tack on a few bucks but he’s not going to sign up for the $150+/mo package.
I’m also surprised they haven’t cracked down on the source IP addresses. It’d be trivial to look at the net bandwidth and see that the usage is at a totally different physical address (and not just a mobile phone).