Is it just me or is Krispy Kreme really trigger happy with its lawyers? I only have two points of data - this and Froggy Fresh.

But still, are there any companies out that that don't care to fire off petty lawsuits when people use their name or resell their product at small scales?

Like, if I made a unicorn called "Hukino" and then 10 years later some YouTuber used that as his rapper name or some college students made "HukinoOS" or someone started reselling my widgets in the arctic... would it kill my company if I just ignored them? Is there a precedent of a company not aggressively protecting its IP getting screwed over?

I'm just trying to imagine a world where companies like Nintendo don't instantly axe projects like Chrono Resurrection/Pokemon Uranium/AM2R/etc. because that's the kind of world I want to live in.