Nearly all [UK] councils hand user tracking data to marketing companies

eandt.theiet.org

4 pointsmarichards4 comments

This isn't just an issue of marketing wanting a Facebook Pixel.

In some cases, councils turned their websites into revenue streams and thus were being paid to include adverts on their site that tracked users, browsing council content.

https://www.wokingham.gov.uk/website-advertising/

Ask residents whether they want this stopped if that means higher council tax and my bet if they'll all vote for as many ads as possible.

When you ask a resident if they want to be tracked by ad companies as they organise a funeral, they might think twice.

https://www.wokingham.gov.uk/births-deaths-and-marriages/dea...

I doubt it.

All of this tracking by ad companies is overblown in some circles but most of the public don't really care, especially if it helps keeping their taxes down.

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