T-Mobile says it owns exclusive rights to the color magenta

The clickbait headline absolutely ignores the following from the article itself:

> Don't confuse the term "trademark" with ownership of color though. Trademarking a color simply allows a company to use a particular combination and shade of color in its own industry.

> Target can't sue Coca-Cola for using a similar red, because they are not selling competing products.

I'd say this fits here: https://www.businessinsider.com/colors-that-are-trademarked-...

This makes me feel #FF00FF.

TLDR; Clickbait headline. This is a fairly common practice. T-Mobile has filed and enforces a color mark, a type of trademark, as do many other corporations, for a specific shade of pink known as RAL 4010.