If consumers engage with these influencer/brand combos we'll certainly see a new wave of younger influencers enter the social media game. With how young folks are getting on the internet too definitely shapes their consumer habits. I am a millenial and have felt similar "connections" to content creators back when podcasting hit off (Diggnation comes to mind). I used to consume everything Kevin Rose/Alex Albrecht because I thought their lives and ideas were so cool. Now nearing my 30s I realize I was imagining my own startup pipe dreams. Can't help but think this is amplified with younger folks consuming daily vlogs, instagram stories and more. Interesting thing to study in the future, for sure.