Both are just mindlessly trying to hit metrics(like/views/clicks/upvotes etc). And everyone is very satisfied hitting them.
But nobody has yet proved in any country, in any part of the world all this mindless metric hitting activity (amplified robotically by the news media) is actually producing a sustainable outcome.
Doesn't matter what problem domain you pick where are the outcomes that justify all this activity? One guy gets the likes today, another gets the likes tomorrow.
It's a trap. You see the same dynamics play out in Poland, Brexit, Modi's India, Duterte etc.
That only goes away once the Like/View/Click based ecosystem is dismantled.