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Comment by pc86 | Hacker News Reader

> and the subtle softening of corners and diagonals adds a sense of optimism. [0]

Oh come on. Has anyone ever looked at rounded corners in a font and thought "wow, that sure is optimistic!"

I'm all about custom design and thoughtful branding but let's not get ridiculous about it.

Yeah, it's flowery-design talk but I'd argue these nuances go a long way subconsciously.

I’m unsure if you’re serious, but I’d be interested to hear an argument for the subconscious nuances going a long way.

I personally think Apple's designs are still considerably better than their competitors.

Tiny subconscious nuance is one of those reasons. Did you know that their app icons (and phones themselves) don't have perfectly rounded corners?

Not consciously, no. Subconsciously? Almost certainly.

    [citation needed]

_The Surface of Meaning_ by Robert Bringhurst is a good starting point